Tuesday, December 31, 2019

The Violence Of Rap And Rap - 1633 Words

Introduction Crime is culture. Wait, what? Believe it or not crime is a culture that has developed rapidly this past century. Rap, over the years has changed in many ways such that it went from being condemned by the public to being mainstream, it is now being used to aid teens with psychological troubles, and more. This leads to the question to be answered: How has the change from condemning drug use and illegal acts in rap to glorifying it influenced youth over the last two decades? The evolution of rap has in many ways positively affected the youth but, equally, has fueled many negative actions of the youth. Rap Therapy In today’s ever evolving world there have been numerous distinctive solutions to help those who suffer from†¦show more content†¦29). This statement relates to the field theory that states behavior is a function of the person and environment (Elligan, 2000, p. 29). The assertion made by Elligan in relation to the field theory goes on to specifically demonstrate how behavior and psychiatric problems are often differently altered depending on the style of rap the person most commonly listens to. In relation to rap’s effect on psychiatric therapy patient’s behavior this leads to the next topic cultures of crime and cultures of resistance. Listening to Rap: Cultures of Crime, Cultures of Resistance The studies of three researchers confirm the stereotype between rap and violent crime tied along with strong feelings of social injustice to be only true to an extent. On the contrary, the same studies do prove the description of rap as â€Å"protest music† to be true as they examine aspects of social injustice, violent crime and property crime. One study conducted by Tanner Wortley in Canada revealed a reason behind black youths feeling of injustice after numerous blacks stating they felt as though they are more likely to be randomly checked by police than other racial groups (Tanner, Julian, Asbridge, Wortley, 2009, p. 699). Another segment of research conducted by Wortley describes blacks as being wrongfully depicted in a small range of activities and roles along with commonly being portrayed as the offender inShow MoreRelatedViolence in Rap Music572 Words   |  2 PagesRap Music: Does it make people violent Rap music is one of the elements of Hip-Hop music. It is the form of rhyming lyrics spoken rhythmically over musical instruments with a musical backdrop of sampling, scratching and mixing. Rap music became popular in early 80’s. In 1989 a group Niggaz Wit Attitudes came from Los Angeles and changed the rap music. This changed rap was the start of Gangsta Rap, in which they talked about violence, crime and killing. With the popularity of Gangsta rap, everyoneRead More Violence In Rap Music Essay2087 Words   |  9 Pageskind of lyrics that unload clips, these are the sounds that rap music produces. I chose this topic because I am extremely interested in rap music and I want to explore the violent aspect of the industry. I have never had a chance to look at the violent side of it and I plan to find answers to questions I have in my search. Tupac Shakur is one of my favorite artists and when he was shot and killed I really started to take notice of the violence. People were getting killed because of an image that wasRead MoreEssay abo ut Rap Music and Teen Violence 944 Words   |  4 Pagesreflection of our life experiences. Each genre of music invokes different emotions and reactions in its listeners. Rap has become a very popular genre of music. As its popularity has increased, some people have questioned whether it can trigger violence in teens. While some rap songs do have violent lyrics, there is no direct evidence that rap music provokes violence in teenagers. Rap music has African roots just like jazz, the blues and rock ‘n’ roll. African slaves sang songs to tell storiesRead MoreRap Music Is Not The Only Type Of American Music Associated With Sex And Violence1508 Words   |  7 PagesRap music is not the only type of American music associated with sex and violence. The history of Rock’s Roll for example, is a good example. The same arrangements, with white people at the top, uplifted an entire American generation on sex and violence in other types of music. Now they are doing the same with rap music (Roberts, 1994). Rappers have thus been forced to abandon the stated goal of their humble beginning to conform to the marketable aspects of their crafts. (Rebollo-Gil Moras, 2012)Read MoreMusic Lyrics Do Not Promote Violence1697 Words   |  7 PagesMusic Lyrics being NON-VIOLENT Rap music can be considered a style of art, and a way for the artists to express feelings through their words on paper. However, there are qu ite a few rap artists that get criticized for their lyrics. In my essay, I want to discuss why rappers use certain lyrics in their music and why people shouldn’t believe that it causes violence among the younger generations. People shouldn’t censor the music just because of violent, vulgar and abusive messages it promotes to theRead MoreRap and Moral character1407 Words   |  6 PagesIn the article Rap and Moral Character by Susan Dwyer, the subject of concern is the consequences of listening to rap music and the effect it has on moral character. The author argues that rap music contribute to the corruption of moral character, it is misogynistic, promotes violence and street crime. In this paper I will examine the author’s claims, use of key concepts, and her reasoning. By doing so, I will be able to demonstrate that Dwyer’s thesis is unjust and unsupported. In what follows,Read MorePros And Cons Of Rap Music1276 Words   |  6 Pagesthe song. Relating to one of the most popular genres listened to, rap. Although it may be enjoyable at times, it consistently uses explicit content in the music that relates to wrong actions such as violence, crime, drugs, etc. In the article, Changing Images of Violence in Rap Music Lyrics: 1979-1997, by Denise Herd, published by Palgrave Macmillan Journals and Journal of Public Health Policy (2009), demonstrates the cons of rap music and how it has affected people of different ages mentally andRead MoreIs All Rap Music Promoting And Glorifying Crime And Degrading1351 Words   |  6 Pages Is all rap music promoting and glorifying crime and degrading women? This is a question that is asked often and the general consensus is that, yes, it does. Is there any evidence however to back up these claims and are the rappers intending their music to be seen in a negative aggressive way. I don’t necessarily think that rap music does anything but give the musician an outlet for their talent and use topics like women and crime in their songs for commercialization and to create an image that rappersRead MoreRap Music : Hip Hop Essay1509 Words   |  7 PagesRap, or hip hop as some call it, ranks in the top ten of most popular music genres in the world. Since it burst on the scene in the late 1970s, rap music changed the landscape of the music industry, especially for African-American artists. The genre accredited some of the biggest names in the music industry. Popular artists like LL Cool J, Tupac, Notorious B. I. G., Jay-Z, Kanye West, and many others produce, or have pro duced, millions of hip-hop records. The secret to the success of hip hop centersRead MoreHow Rap Music Is The Best Results1259 Words   |  6 Pagesrhythm.† For mental health, in Pete Cashmore’s article, he says â€Å"rap music, says the Cambridge University department of psychiatry, and is therapeutic for those of us experiencing mental health issues. Cashmore expresses how â€Å"rap music is as open about mental illness as it is about most other aspects of life.† This proves how Rap music can talk about serious topics besides sex, drugs, and money. I accommodate anyone to listen to Rap music because it’s real, poetic, observant, and artistic. The only

Monday, December 23, 2019

Policy Brief National Vaccine Information Center And Non...

Policy Brief: National Vaccine Information Center and Non-Medical Vaccine Exemptions Exploring the Importance of Choice for Immunizations from a Consumer Perspective Tarang Parekh and Nissa Shaffi George Mason University Author Note This paper was prepared for HAP 742, taught by Professor Gimm. NON-MEDICAL VACCINE EXEMPTIONS While supporting the voluntary immunization for children and defending the right to have information regarding the risk involved with vaccines, the National Vaccine Information Center (NVIC) oppose the elimination of or possible barriers of entry to obtain Non-Medical Exemptions. In an effort to reduce vaccine related injuries and/or death and support those who do not want to receive vaccines due to personal, spiritual, or religious beliefs, the NVIC supports the right to Non-Medical Exemptions. The primary purpose of this paper is to analyze the safety, efficacy, and economic burden of vaccines, as well as the right to choice in regards to Non-Medical Exemptions. BACKGROUND The National Vaccine Information Center (NVIC) is a national non-profit advocacy organization established in the early 1980s in an effort to create transparency and dialogue regarding childhood immunizations (NVIC, 2016). The NVIC is one of the most prominent consumer led organizations that have led the pursuit of â€Å"advocating for vaccine safety and informed consent protections in the public health systems† (NVIC, 2016, para.1). The NVIC advocates for anShow MoreRelatedAn Intrinsic Investigation Into A Biological Issue Regarding Immunisation Essay3379 Words   |  14 Pagesethical issues for rejecting immunisation and what is being done to educate the public? Introduction Vaccinations have been debated vinously within the last decade which has intrigued me ton investigate the ethical issues for refusing vaccination. In this report I shall cover history of vaccination and use it as context to contrast to the modern ethical issues regarding this topic. Anti-vaccination group’s views are taken into account and contrasted with the views of the scientific community. TheRead MoreBackground Guide Of World Health Organization7133 Words   |  29 Pagesreserved Table of contents Welcome letter from the Secretary-General Welcome letter from the chair History of the committee 2. About the topic 2.1 A brief scan of the topic 1.UN Millennium Development Goals 2.2 Case Global Epidemic disease 1.Retrospect of the epidemicRead MorePublic Health Information Systems5165 Words   |  21 Pages1 BUILDING A ROADMAP FOR HEALTH INFORMATION SYSTEMS INTEROPERABILITY FOR PUBLIC HEALTH (Public Health Uses of Electronic Health Record Data) WHITE PAPER 2007 2 CONTENTS List of Authors: PHDSC - IHE Task Force Participants †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 What is Public Health?....................................................................................................6 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..6 Stakeholders†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNanotech 1AC Essay13565 Words   |  55 Pagestierramerica.info/nota.php?lang=engidnews=3920olt=568, AC) MEXICO CITY, Mar 12 (Tierramà ©rica).- Nanotechnology, which is currently unregulated in Mexico, could pose serious threats to human health and the environment, cautions a new study. Far from a policy of precaution vis-à  -vis these new technologies, products are entering the market without regulation to guarantee their safety or labels to inform of their use, researcher Guillermo Foladori of the public Autonomous University of Zacatecas told Tierramà ©ricaRead MoreGsk Annual Report 2010135604 Words   |  543 Pagesstatements P102–P191 Shareholder information P192–P212 Business review 2010 Performance overview Research and development Pipeline summary Products, competition and intellectual property Regulation Manufacturing and supply World market GSK sales performance Segment reviews Responsible business Financial review 2010 Financial position and resources Financial review 2009 Risk factors Governance and remuneration Our Board Our Corporate Executive Team Governance and policy Dialogue with shareholders InternalRead MoreNursing Essay41677 Words   |  167 PagesUNCORRECTED PROOFS Copyright  © National Academy of Sciences. All rights reserved. The Future of Nursing: Leading Change, Advancing Health http://www.nap.edu/catalog/12956.html THE NATIONAL ACADEMIES PRESS 500 Fifth Street, N.W. Washington, DC 20001 NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, andRead MoreLas 432 Research Paper: Gmos20901 Words   |  84 Pagesincluded in topics of discussion and Genetically Modified Organisms are not excluded in this group. This report addresses these as well and overall provides a comprehensive look at this technology. Table of Contents Abstract i Introduction 1 A Brief Description of GMOs and the Science Behind Genetically Modified Organisms (GMOs) – Michele Jacobs 3 The Historical Development and Context of the Technology – Lauren Kaminski 6 Political and Legal Issues with Genetically Modified Organisms (GMOs)Read MoreCommunity Health Nursing Final Exam Study Guide Essay15874 Words   |  64 Pagescondescending. Do not make it obvious that someone is poor. Do not prejudge; ask if someone wants to pay on their bill. Remember that people can’t always pay for their medicine. Suggest programs that might help, such as food banks, churches, and clothing centers. Poor people need a lot of support. Many poor people need help to learn how to promote their own health given a paucity of resources. 6. How does homelessness effect the individual and their overall health? (pg. 425-426) Homelessness is correlatedRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesCare-Associated Infections TITLE V—MEDICARE GRADUATE MEDICAL EDUCATION TITLE VI—PROGRAM INTEGRITY †¢HR 3962 IH VerDate Nov 24 2008 12:56 Oct 30, 2009 Jkt 089200 PO 00000 Frm 00002 Fmt 6652 Sfmt 6211 E:\BILLS\H3962.IH H3962 3 Subtitle A—Increased funding to fight waste, fraud, and abuse Subtitle B—Enhanced penalties for fraud and abuse Subtitle C—Enhanced Program and Provider Protections Subtitle D—Access to Information Needed to Prevent Fraud, Waste, and Abuse TITLERead MoreCsr Communication in the Pharma Industry35538 Words   |  143 Pagesexpectations. In order to reach an understanding on these issues, the pharmaceutical industry is analyzed, with special focus on pharmaceutical wholesalers and service providers within the pharmaceutical industry. 1.2. Problem statement Taking all this information under consideration, this research aims to explore how companies within the pharmaceutical industry manage their CSR strategy and communication. The investigation seeks to respond to the following questions: 1) Why companies developing its activities

Sunday, December 15, 2019

Why Is Reality T.V. so Popular Free Essays

Why Is Reality T. V. So Popular? It would be difficult to find an hour of the day when a reality television show isn’t on. We will write a custom essay sample on Why Is Reality T.V. so Popular? or any similar topic only for you Order Now What exactly is the appeal of reality television that has so many viewers completely hooked? Why has the popularity of reality TV spanned all socio-economic statuses, age groups, and education levels? Perhaps it’s the unscripted glimpse you get into other people’s lives that helps take the focus off present troubles, or makes everyone’s day to day lives seem a little less â€Å"crazy. Whatever it is that draws reality TV fans in, this fairly new phenomenon has certainly taken the entertainment industry by storm. Let’s take a look at some possible reasons the popularity of reality TV continues to grow. Voyeurism . It’s the reason traffic backs up when there’s a horrific car crash – we just want to look. Reality stars have the lack of embarrassment we often wish we had, but more often than not, are glad we don’t. Admit it. In your head you’ve smacked a thousand snotty girls or meat headed guys across the face. We all dream of having an excuse to get into a fist fight, just to show what we’ve got. Well reality stars have found their excuse – the camera – and we’ll keep watching as long as they’ve got punches to throw I don’t think I’m taking a huge leap here by saying that reality TV stars aren’t the sharpest tools in the shed. Let’s remember that these are people who are knowingly exploiting their personal lives for a little cash and fifteen minutes of fame. Reality stars can, however, be depended upon for one thing. When a delicate situation arises, that requires proper judgment, clear thinking, and caution, reality stars will without failure, make the wrong choice. This is great for us because we can learn from them. We can learn what not to do in almost any situation, and their flagrant disregard for logic, can be our guiding light. Our daily lives require a lot of mental energy. Our jobs our stressful and challenging, and often our personal lives are even worse. Our minds are constantly being taxed and drained. Who wants to come home and escape by turning on entertainment with substance? I don’t know about you, but after a long day of thinking, I can’t handle substance. I want fluff – pure, unadulterated fluff. The less I have to think to understand what I’m watching the better, and luckily, reality TV requires no thought at all. The popularity of reality TV shouldn’t come as a surprise considering the fact that we live in a culture that worships vanity, rather than virtue, and lives by the mantra of ‘He with the most toys lives,’ rather than ‘He with the most joys lives. It’s been said that circumstances don’t make a man, they only reveal him. Likewise, reality TV is merely a reflection of what our society has become – a materialistically driven society where the love of power and money overcomes the power of love. It’s a reflection of a society that is not only devoid of a solid wholesome value system, but i s also separated from spiritual roots. It’s also a culture that thrives on living on the edge, characterized by thrill-seeking and addictions. How to cite Why Is Reality T.V. so Popular?, Papers

Saturday, December 7, 2019

Integrating Marketing Communications

Question: Discuss about the Integrating Marketing Communications. Answer: Introduction: 1. The present organisation (XYZ Company) is involved in materials supply to the super mall. The materials that are used within the silo storage include clothes, apparels, and other fashionable items. Below is the organisation chart of the XYZ Company that depicts mainly the flow of information within the inter-department collaboration and the customers associated with the convergent environment. As illustrated in the figure, the potential point of integration for marketing communication is linked with (i) Responsibility sharing among two general managers (GM); (ii) Communication with the finance department; (iii) decision by the product manager; and (iv) communication between various departments such as operation, engineering, marketing, and administration. The communication forms the primary basis of operational activity, in which the customer service and technical information flow operate (Batra Keller, 2016). Likewise, the market analysis and customer (market) demand infer the requirement of product designing, development, and quality assurance. The marketing strategy includes research and development, maintaining relationship both within and to the outside environment of the organisation. The key decision related to product launch and the production process is taken by the product manager. Finally, the administrator team is involved in the management of people and other regulatory requirements (Golob, 2013). The technological convergence and the change implementation is thus the key benefit that can be achieved with the integration, which in turn is also responsible for the regularisation of activities and distribution of responsibilities. The impact of integration with respect to marketing communication and operational activity can be analysed in terms of: The scope of clear communication and articulation of vision across all the departments. Easier to manage public relations as a whole strategy. Sales and promotion planning, decision making, and resource utilisation become more accurate and profitable (Schmidt, Hattula, Schmitz Reinecke, 2016). Marketing prospect can be designed based on market analysis, customer requirement, and availability of resource and skills at the organisation. The operational measures remain consistent due to the transparency of work culture across all the department. The effectiveness of strategic implementation becomes easier to measure. Responsibility sharing and execution of task remains accurate due to clear communication and a better understanding of the message (Ver i , Ver i  Sriramesh, 2012). Adoption of newer technological measures and update in the organisational practice according to customer requirement is possible. 2. The key focus of the company is to maintain a balance within the intersection of technology, creativity, and media communication (Percy, 2014). Convergence is a continuous process and not an endpoint, which demands rapid and progressive change. The role of the customer is significant in this consideration such that they can reflect their requirement. At XYZ Company, the customer service aimed at collecting the feedback, suggestion, and direct involvement of customers in product design and change with the help of surveys. In simpler words, the data gathered from customers not only dictate their experience for the products served, but also describe where, when, and how (Percy, 2014). The information thus collected becomes a critical part of the overall business/market analysis. Furthermore, this information is processed with the aim to bring effective decision making that can fulfil the organisational objective. Finally, to create and maintain the mentioned ecosystem, it becomes emp irical for the organisation to invest in marketing operation that brings more design and development (Percy, 2014). 3. The use of integrated unified communication measures enable effectiveness in the work procedure and offers the valuable prospect of the informed business decision. With the advances in technology, it becomes apparently easier for the companies use integrated communication that can allow their employees, collaborators, clients, and other partnership firms to access the information and share them electronically (Gummesson, 2014). The solution for integrated unified communication at XYZ Company has been implemented with CISCO Jabber applet that operates on Windows and Android. Briefly, this solution offers the prospect of accessing and sharing information from any location using a broad array of devices. The basic framework is based on the business goals that has been defined by the organisation. Essential elements in this regard include (i) Internal communication; (ii) Smarter and faster customer service; (iii) Tracking the work efficiency of employees and capturing the institutional knowledge (De Mooij, 2013). In order to make this tool an indispensable instrument for the users, the system offers a user ID and password that can be securitized by individual employees, associates, and specific clients. The data security was further managed with controlled authorization and tracking the usage of information exchange (as per the organisational policy). Importantly, the system architecture and its usage were also defined to the users with training. The communication tools that are included within the system architecture include instant messaging, video, voice, screen sharing, and conferencing capabilities (De Mooij, 2013). It also offers the provision of making the conference, data sharing, and information exchange with the client using remote login, secure shell messenger, and clear communication (high fidelity audio and high definition video). Thus, it is possible to make direct communication, collaboration, and other related activities from any location using the internet connections (Hult Lukas, 2015). In conjunction to the resource, the company had a database system that not only provides backup to the data but also offers smooth internet and data collection procedure. In addition to this, the system also provides provision for using software related to business analysis, survey analysis, and feedback analysis that in turn proves worthy for decision making and change management (Shimp Andrews, 2012). As mentioned in the above section, the skills and capabilities of usage for the communication system was developed with offerings of education and training to the employees. The data that generally practice using this resource are (Shimp Andrews, 2012): Communication at the inter-department level, with collaborators, and clients. Sharing of records, logs, design sample, invoice, and other details. Using video and audio conferencing for decision making, exchange information with the client, and other necessary Access to the server stored records and history. Making business analysis by using database information, survey information, and collected feedback. 4. The objective of the legislation for marketing communication is to promote the welfare with good promotion and fair trading. In addition, the legislation is also aimed to protect the consumer rights and helping them to get the correct information for fetching a genuine return on their investment. Firstly, the Competition and Consumer Act is important while making marketing communication. The act deals with most of the operation at XYZ Company including suppliers, retailing, wholesales, competition, and consumer aspects. In a broader sense, the law includes consideration of price labelling, mergers, acquisition, price monitoring, and regulation related to unfair market price (Grimmer Woolley, 2014). Another significant term includes warranties and guarantees which is related to promises made to the customers while describing the product. The business deals made with clients must also comply with the legislation related to Do-not-call registration, under which the company cannot send telemarketing and promotion messages without the consent (Bloom, Garicano, Sadun Van Reenen, 2014). Similarly, the e-mail information and newsletter must not be connected with spamming, as it creates problem to network operators and unsolicited commercial marketing communication (Jackson, Harriso n, Swinburn Lawrence, 2014). The advertising standards also need to be compiled for any messages, information, and individual customer service. The standards must include the common interest of promoting the consumer confidence and that it should respect to the general standards of advertising. Internal to the organisation, especially the HRM department must take care of the information and messages circulated among the employees. Particularly during the hiring, promotion, and continuity of service, employees must be held with the transparency of information. 5. The existing marketing tools and techniques that are practised at XYZ Company include: Advertising which aims to attract customers and gain a competitive advantage in the market. Direct mail and email campaigns this is mainly practised in order to outreach the message or information directly to the client. Additionally, the prospect is also suitable for collecting survey information, opinion polls, and collective information for market analysis (Rao, 2012). Social media the use of social media is mainly aimed at (i) increasing the network; (ii) getting information for latest market trend, and (iii) collecting information or attracting customers (Castronovo Huang, 2012). Trade shows and seminars this particular measure is useful in making the company information related to latest design, technology, superior retailing or wholesale display to specific targeted population. The mentioned marketing tool is also helpful in making product introduction and announcements (Kim, Kim Marshall, 2016). Catalogues this framework is used for immediate display to the products available for clients (Shimp Andrews, 2012). The prime purpose of these marketing tools is to communicate and share the information related to product, work procedure, work practices to stakeholders, employees, connections, and customers. It should be noted that not all the marketing communication tools are dependent on the internet but is aiming towards a well-defined audience segment. Furthermore, at XYZ Company, the key to successful utilisation of marketing tools is to coordinate the mentioned activities with the sales figures (Rao, 2012). Likewise, there also exists importance of coordination and networking among the people such that clear articular of the message, execution of objective, and gain in a competitive advantage for sales promotion can be achieved. The use of integrated communication tool at XYZ is also essential especially to align the work procedure (design, technological innovation, and price) with the expectation of the client. With such collaboration and efficient means of sharing information, it because easier to promote the product as well as yield higher revenues to meet the companys objective. a simpler overview of communication practices that are executed with the mentioned tools include steps like (Kim, Kim Marshall, 2016): Estimating the capital, resources, work procedure, and available skills. Communicating the visionary objective to the employees and framing strategic measures to achieve the target. Making communication with the client, in which the messages and information were made outreach to the customer and stakeholders. Collecting information and processing them for analysis purpose. This helps further in decision-making process, analysing the market pattern, and implementing the change in the routine work procedure. Recording, storing and sharing the information with other partner firms such that collaboration and other meaningful purposes can be managed. In summary, it is realised that the use of communication tools and techniques include aspects like (i) direct marketing; (ii) personal selling; (iii) executing activities like public relation activities; and (iv) business analysis (Bloom, Garicano, Sadun Van Reenen, 2014). Overall, the target adopting such market communication strategies is to increase the sale and achieve the organisational objectives. References: Batra, R., Keller, K. L. (2016). Integrating Marketing Communications: New Findings, New Lessons and New Ideas. Journal of Marketing. DOI: https://dx.doi.org/10.1509/jm.15.0419 Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness, 6(1), 117. De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Golob, U., Podnar, K., Elving, W. J., Ellerup Nielsen, A., Thomsen, C. (2013). CSR communication: quo vadis?. Corporate Communications: An International Journal, 18(2), 176-192. Grimmer, M., Woolley, M. (2014). Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits. Journal of Marketing Communications, 20(4), 231-250. Gummesson, E. (2014). Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm. International Journal of Contemporary Hospitality Management, 26(5), 656-662. Hult, G. T. M., Lukas, B. A. (2015). Customer Participation and Knowledge Level: How Will it Affect the Delivery of the Health Care Offering?. In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference (pp. 208-212). Springer International Publishing. Jackson, M., Harrison, P., Swinburn, B., Lawrence, M. (2014). Unhealthy food, integrated marketing communication and power: a critical analysis. Critical public health, 24(4), 489-505. Kim, J., Kim, J. E., Marshall, R. (2016). Are two arguments always better than one? persuasion Knowledge moderating the effect of integrated marketing communications. European Journal of Marketing, 50(7/8). Percy, L. (2014). Strategic integrated marketing communications. Routledge. Rao, M. (2012). Knowledge management tools and techniques. Routledge. Schmidt, M., Hattula, J., Schmitz, C., Reinecke, S. (2016). Marketing Departments Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing (pp. 22-22). Springer International Publishing. Shimp, T. A., Andrews, J. C. (2012). Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Ver i , A. T., Ver i , D., Sriramesh, K. (2012). Internal communication: Definition, parameters, and the future. Public relations review, 38(2), 223-230.